Summary

Web Project Manager with 15+ years of experience leading the planning, design, development, and launch of high-performing websites. Experienced managing the full web development lifecycle—from discovery and UX strategy through development, QA, launch, and post-launch optimization. Adept at coordinating cross-functional teams including designers, developers, content strategists, and stakeholders to deliver responsive, accessible digital experiences on time and within scope. Technical background in HTML, CSS, JavaScript, WordPress, and Webflow enables effective translation of business objectives and creative direction into actionable technical requirements.

Experience

Owner / Web Project Manager & Webflow Developer • Zabriskie Design

Aug 2015 – Present

Lead the delivery of custom website projects for multiple client organizations, managing the complete lifecycle from discovery and planning through launch and ongoing optimization.

• Managed 25+ website projects including new site builds, redesigns, CMS migrations, and feature enhancements
• Led discovery sessions and requirements gathering with clients to translate business objectives into technical specifications
• Coordinated design, development, and content workflows to ensure projects completed on schedule and within scope
• Migrated a high-traffic website (16 pages, 350 blog posts, 20k+ monthly visits) from WordPress to Webflow with zero downtime, preserving SEO performance and analytics continuity
• Designed scalable CMS architectures using custom content models, fields, and relationships
• Implemented third-party integrations including Google Analytics, Elfsight, and Finsweet tools
• Provided QA review, performance optimization, accessibility improvements, and post-launch support

Director, Product and Design / Webflow Engineer • Torbu

Jul 2023 – Oct 2024

Served as a senior leader in a startup environment, overseeing product initiatives and managing the company’s digital presence.

• Led cross-functional collaboration between research, design, and engineering teams to deliver product and website improvements
• Directed the redesign and implementation of the company website using Figma and Webflow, aligning it with a refreshed brand and evolving product strategy
• Managed ongoing site updates and feature enhancements supporting marketing and product initiatives
• Coordinated internal stakeholders and prioritized initiatives to ensure timely delivery of product milestones
• Delivered product education through live and recorded training sessions for customers

Senior UX Manager • Lendio

Jun 2021 – Jun 2023

Led and supported a team of UX designers responsible for improving digital product experiences across the organization.

• Managed and mentored 9+ UX designers, fostering collaboration and accountability across projects
• Standardized design workflows through documentation, training materials, and process improvements
• Reviewed design deliverables to ensure alignment with brand standards and the company design system
• Conducted performance reviews and coaching to support professional development

Website and Design Manager / WordPress Developer • BYU Harold B. Lee Library

Nov 2018 - Jun 2021

Managed a large portfolio of WordPress websites and served as product owner and web project manager for three Agile teams responsible for the library’s digital platforms and user-facing web services.

• Acted as product owner and project manager for three Agile teams supporting different areas of the library’s web operations
• Led projects through the entire development lifecycle, including discovery, requirements gathering, UX planning, development coordination, QA, and launch
• Managed 3–6 concurrent projects at any given time, balancing priorities across internal departments and stakeholder groups
• Oversaw a portfolio of 30+ WordPress websites, ensuring performance, security, and long-term maintainability
• Coordinated closely with developers, designers, and content stakeholders to translate operational needs into actionable technical requirements
• Trained internal site owners and content managers on CMS best practices to improve content quality and governance across departments
• Documented 20+ technical workflows to improve operational efficiency and ensure continuity for student employees and future staff
• Contributed to a major redesign of the main library website serving tens of thousands of students and faculty

Education

BS, Human Development • Brigham Young University

2007 - 2011

Skills

Project Management

Project Planning • Agile/Scrum Collaboration • Requirements Gathering • Stakeholder Communication • Cross-Functional Team Leadership • Website Launch Coordination • QA Oversight • Documentation & Process Development

Technical Skills

Webflow • WordPress • HTML • CSS • Core JavaScript • Responsive Web Development • CMS Architecture • Website Migrations • SEO Fundamentals • Accessibility (WCAG principles) • Performance Optimization • Third-Party Integrations • Google Analytics

Tools

Figma • Webflow • Framer • WordPress • Google Analytics • Loom • Zoom • Gitlab • Jira • Notion